Do Instant Forms generate lower quality leads than website forms? That’s the assumption, but my test reveals it may not be true…
A Guide to Dynamic Creative in Meta Ads Manager
While Dynamic Creative was introduced in 2017, it’s possible that this feature has never been more relevant. Here’s how to approach using it.
4 Ways to Approach Creative Testing with Meta Advertising
How should you approach creative testing? Well, it depends on the situation, what you care about, and what you’re trying to accomplish…
How Meta Could Improve Campaign Construction Flow
Meta’s campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.
A Guide to Custom Metrics in Meta Ads Manager
Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here’s how…