Which CTA button should you use?
If you’re ever unsure about your CTA but don’t want to mess with an A/B test, you have an option.
Dynamic Creative
Turn on Dynamic Creative in the ad set.
![Dynamic Creative](https://www.jonloomer.com/wp-content/uploads/2024/04/Screenshot-2024-04-28-at-5.58.50 PM-700x134.png)
This allows you to submit up to 10 videos or images, five primary text options, five headlines, and five descriptions.
![Dynamic Creative](https://www.jonloomer.com/wp-content/uploads/2024/04/Screenshot-2024-04-28-at-7.13.17 PM-700x384.png)
But if you don’t want to do any of that, no big deal. A nice benefit of Dynamic Creative is that you can submit up to five CTA button options. Go ahead and try out Subscribe, Learn More, and Sign Up.
![CTA Button Dynamic Creative](https://www.jonloomer.com/wp-content/uploads/2024/05/Screenshot-2024-05-30-at-8.07.54 PM-700x318.png)
View Results
You can view your results by CTA button using the Breakdown by Dynamic Creative Element.
![Breakdown CTA](https://www.jonloomer.com/wp-content/uploads/2024/05/Screenshot-2024-05-30-at-8.09.47 PM-700x622.png)
Select Call to Action and you’ll get a different row for each option.
![Breakdown CTA](https://www.jonloomer.com/wp-content/uploads/2024/05/Screenshot-2024-05-30-at-8.11.02 PM-700x316.png)
Remember that this isn’t a true split test, but it could give you some interesting info. Maybe you’ll see a big difference or maybe not. You could potentially use that information to help decide which CTA to use in the future.
I did this recently to find “Subscribe” was my best option (though the results weren’t obvious). Have you used this?